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Tips and Tricks for Making the Best Explainer Videos?

With the population increasingly drifting towards visual content, videos are becoming a big part of every business owners marketing strategy. The best way for business owners to showcase their products is through explainer videos. By definition, explainer videos are short videos that business owners make and use to quickly introduce their brand, products, and services, as well as the ways in which the products and services can satisfy the customers’ needs. With the population having shorter concentration span (7 seconds) these days, short, punchy and informative videos can lead to high conversion rate for your brand. But, how do you make high-converting product explainer videos? Here are the top tips:

 1. High converting explainer videos start with great scripts

The script is the bedrock of any great explainer video. So you should take quality time to craft a punchy, short and magnetic one. It a good idea to make sure that the script will deliver results. The foundation of a great explainer video is the words. That’s why you have to choose the right words for the script. While the script needs to be punchy and magnetic, desist from using jargons or high-sounding words. On the same note, don’t choose too simple words for the script. The bottom-line is to take enough time to choose the right words to use on the script and determine that the script is truly impressive. If you don’t have the skills to produce awesome explainer video script, it’s a good idea to hire a creative freelancer to do it for you. Of course, you will sit down to craft the script after accumulating all things you want to be covered in the explainer video. Actually, you have to write the script after doing the animation. Both the script and the animation should synchronize perfectly.

2. Use the K.I.S.S strategy to make your explainer videos pop

K.I.S.S. stands for Keep It Simple, Stupid. It is a strategy that was formulated by the U.S. Navy in 1960. The principle denotes that most systems function at their best when kept simple, rather than made sophisticated. That means when creating your explainer videos, you should endeavor to make them simple, rather than complicated. Don’t overdo the animation.  The kind of impact you intend to create may be diluted if you implement so many elements. Plan your animation properly and make it systematic. Also, ensure the explainer video performs its role, which is to introduce your products and services to the potential customer quickly. In other words, it shouldn’t be misleading or ambiguous. It needs to be precise and encompass an impressive call to action. With an impressive call to action, many prospective customers will be motivated to do what you want them to do.

3. Take into consideration the tone of your product explainer videos

While the correct word choice for your script is the most important, the tone of the marketing employed in the explainer video is vital too. A hard-hitting marketing tone will not go well with your audience, and they might click away and never return. The tone should be subtle and not have a lot of promotional overtones. It should offer a solution to the customers’ problems. Ideally, a high converting explainer video should give customers invaluable learning lesson. Overly promotional content are sniffed early by viewers, and they will figure out that you’re only interested in selling your products.

4.  Your explainer videos should highlight benefits customers will get from your products and services

List out the features of your products and explain the benefits each feature will bring to the audience. This way, you will be able to capture and convert many customers. If you don’t have any idea on how to do this, check out competitors’ explainer videos that have popped and borrow their ideas. Your first video may not pop, but when you get the hang of it, you will be okay.


After making your explainer video, ensure to counter check to ensure it’s error-free. Errors in your video will be construed as unprofessional by your audience. So, edit your video before uploading it to YouTube. If you follow the tips above, you will start to notice an improvement in your conversion rate.


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